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There have been a number of corporations that have replaced their names following coming under fire and going down into economic failure. Some of the businesses that have done that consist of ValuJet or at the moment known as AirTran, Altria or as you may have some time ago known it, Philip Morris, and Xe, which was one time known as Blackwater. Even electronics maker LG has altered its name from Lucky Goldstar to simply LG and said that it stood for Lifes Good and now its performing just fine with its sales of consumer electronics and appliances.

These corporations have done well with the name change; it is as if they are shedding what they once were and becoming a another company with a gleaming, virtuous image.

Marketing professionals across the country agree that the rebranding of GM could be a good thing. If the goal is to try and put this company on a huge diet and just turn it into a smaller car manufacturing company, Im not positive thered be that much damage in rebranding, said Jean-Pierre Dube, a University of Chicago marketing lecturer. The name isnt in good form, he stated, so they have not much to misplace.

The General Motors make has already grown to be a stained brand, with a reputation of constructing shabby quality cars and now with a gigantic insolvency filing under its belt, not to bring up what everyone thinks about the corporation taking all that national cash to keep from having to file for the vast bailoutwhich they filed in any case.

Of course, at the moment many GM officials are sticking to what they know and not wanting to re-brand the company. CEO Fritz Henderson said that re-branding wasnt awfully high on his list of things to do in the business. Which is possibly a good thing to do bearing in mind all the troubles he inherited, but couldnt rebranding be given to the marketing branch? After all, GM even now has one of those and it really doesnt have the money to be throwing into high-cost television spots for now.

Bits and parts of GM have already begun to be rebranded; GMAC financial services has replaced its name to Ally Bank and General Motors Asset Managemnet is now known as Promark Global Advisors.

But, with a company that is as well known as GM could it work?

I dont think anything wrong with trying to perhaps market the company another way than previously, but an whole new brand could be difficult to pull off for the corporation. I feel that the best implementation of rebranding could come from if it were to rebrand a number of its brands such as Chevy or Cadillac.

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